Choosing the Right Analytics Tools for Your iGaming Project by Altenar
Monday 21 de July 2025 / 12:00
2 minutos de lectura
(Douglas).- From player retention to real-time decision-making, Google Analytics 4, Power BI, and other data tools are empowering iGaming operators to boost profits and stay ahead in a competitive market.
In today’s data-driven iGaming industry, having access to advanced analytics tools is crucial—but knowing how to use them is just as important. This comprehensive guide explores key platforms like Google Analytics 4 (GA4) and Microsoft Power BI, which together offer a powerful solution for understanding player behaviour, tracking marketing performance, and making data-informed decisions in real time.
GA4 provides granular insights into player acquisition, behaviour, and conversions through event-based tracking, while Power BI transforms complex data into interactive dashboards for revenue reporting, segmentation, and operational monitoring. When integrated, they offer a full-picture view of user activity and platform performance.
The article also examines other analytics options—such as Matomo, Adobe Analytics, and Amplitude—that provide niche benefits like enhanced privacy, deep segmentation, and behavioural optimisation.
Finally, it outlines common pitfalls when selecting analytics platforms and emphasizes the need for goal alignment, scalability, and ease of use. Looking ahead, AI-powered predictive analytics, real-time monitoring, and compliance tools are set to define the next evolution of data intelligence in iGaming.
By choosing the right mix of tools and aligning them with business goals and capabilities, operators can significantly improve player engagement, acquisition efficiency, and long-term profitability.
Read full article here by Ian Macintyre
Categoría:Analysis
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025
(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.
Friday 18 Jul 2025 / 12:00
From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion
(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.
Tuesday 15 Jul 2025 / 12:00
Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)
(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.
Monday 14 Jul 2025 / 12:00
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