Choosing the Right Analytics Tools for Your iGaming Project by Altenar
Monday 21 de July 2025 / 12:00
2 minutos de lectura
(Douglas).- From player retention to real-time decision-making, Google Analytics 4, Power BI, and other data tools are empowering iGaming operators to boost profits and stay ahead in a competitive market.
In today’s data-driven iGaming industry, having access to advanced analytics tools is crucial—but knowing how to use them is just as important. This comprehensive guide explores key platforms like Google Analytics 4 (GA4) and Microsoft Power BI, which together offer a powerful solution for understanding player behaviour, tracking marketing performance, and making data-informed decisions in real time.
GA4 provides granular insights into player acquisition, behaviour, and conversions through event-based tracking, while Power BI transforms complex data into interactive dashboards for revenue reporting, segmentation, and operational monitoring. When integrated, they offer a full-picture view of user activity and platform performance.
The article also examines other analytics options—such as Matomo, Adobe Analytics, and Amplitude—that provide niche benefits like enhanced privacy, deep segmentation, and behavioural optimisation.
Finally, it outlines common pitfalls when selecting analytics platforms and emphasizes the need for goal alignment, scalability, and ease of use. Looking ahead, AI-powered predictive analytics, real-time monitoring, and compliance tools are set to define the next evolution of data intelligence in iGaming.
By choosing the right mix of tools and aligning them with business goals and capabilities, operators can significantly improve player engagement, acquisition efficiency, and long-term profitability.
Read full article here by Ian Macintyre
Categoría:Analysis
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.